In an interview with Billboard, Bill Joel said:
“We never sell front rows, we hold those tickets at just about every concert. For years, the scalpers got the tickets and would scalp the front row for ridiculous amounts of money. Our tickets are cheap, under $100, some in the $80s, the highest is about $150.
I’d look down and see rich people sitting there, I call ‘em “gold chainers.” Sitting there puffing on a cigar, “entertain me, piano man.” They don’t stand up, make noise, sit there with their bouffant haired girlfriend lookin’ like a big shot. I kinda got sick of that, who the hell are these people, where are the real fans? It turns out the real fans were always in the back of the room in the worst seats. We now hold those tickets, and I send my road crew out to the back of the room when the audience comes in and they get people from the worst seats and bring ‘em in to the front rows.
This way you’ve got people in the front row that are really happy to be there, real fans. We’ve tried to figure out how to beat the scalpers for years and years, hold off selling until the last minute, the wristband thing, limiting the amount of tickets people can get. You can’t fight that secondary market. There used to be anti-scalping laws and they let them lapse from the books. My theory is there’s a lot of tax revenue in those secondary ticket markets, these guys selling tickets for $500 to $1,000 gotta pay tax on it, and a lot more goes to government than there would be based on my ticket prices. So why should they enforce the scalping laws.
We don’t want to play to big shots, I want to play to younger people, people who can only afford a low ticket price. They make the best audience, they make the most noise, they’re the most enthusiastic. It’s just hard to get to them any more. I tell the audience every night, “I hope you didn’t pay more than face value on that ticket, because we ain’t worth more than that, and you ain’t gonna get any more than that.”